Selling Technology has Changed to Benefit Citrix Partners!
// Citrix Blogs
Due to the "Seismic Changes" in Selling and Marketing B2B customers are more than halfway through the sales cycle before contacting a vendor. Because of the convergence of social media, cloud-based marketing solutions, big data, mobility and search engine optimization: 94% of buyers collect and share information prior to a business-to-business purchase decision. (Sirius Decisions) Customers have practically infinite online resources to pull from. Armed with…
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