Tuesday, April 14, 2015

How Well Do You Know Your End-Users? [feedly]



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How Well Do You Know Your End-Users?
// Citrix Blogs

I can remember the first time I interacted with my "end-users."   I was working on a shampoo brand as a marketing intern for a large cosmetics company in Manhattan. I brought one of our poorer-selling bottles with me to the bank (yes, we actually had to go to the bank at lunch time and talk to people, can you imagine?) and asked people in…

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