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TAG Heuer CEO calls Apple Watch biggest threat to traditional timepieces, says likely to wear one
// AppleInsider | Apple news and rumors since 1997
Just months after Jean-Claude Biver voiced harsh criticism over Apple Watch, the TAG Heuer interim CEO and head of timepieces at luxury monolith LVMH is furiously backpedalling, saying on Tuesday that the wearable is 'an incredible achievement' and that he plans to wear one.
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