If Apple's decision to make Mac OS X Mavericks free was rooted in a desire to speed up Mac OS adoption rates, it certainly appears to be working. As reported by MacRumors, research from analytics firm GoSquared shows that Apple's latest Mac operating system already accounts for a little more than 8 percent of the total Mac traffic seen on the Internet.
Prior to the release, the new OS accounted for roughly 0.5-0.7 percent of traffic, when it was chiefly available only to developers. Mavericks, on the other hand, earlier sat 8.24 percent just 24 hours after its launch. (It varies wildly, though--the last I looked at it, it read 6.11 percent.) That marks a significant improvement over Mac OS X Mountain Lion, which only accounted for 3 percent of total Mac traffic 48 hours after its launch.
Source: GoSquared
MacRumors learned from GoSquared CEO James Gill that the firm provides analytics data for around 40,000 sites, which in turn allows the company to amass data from billions of web views. There's room for error, but that many sites and views allows a more than decent foundation for data analysis.
Still, considering that around 50 percent of the remaining Mac traffic comes from Mountain Lion (and almost all of the remaining from OS X Lion and OS X Snow Leopard), Apple still has a long way to go. But once the word gets out that Mavericks lost nothing to install, those numbers could shift dramatically over the coming weeks.
Follow this article's writer, Leif Johnson, on Twitter.
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